Overview of LiveRamp’s Lookalike Modeling - 11 April 2022.mp4

👈  How Lookalike Modeling Works

Let’s talk about seed audiences and how you can use your CRM to find people that are a strong match.

<aside> 📌 Overview

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Lookalike Modeling allows you to take your CRM and go find more people that are similar to those in your CRM. Similarity will be based on age, gender, income and online behavior.

We then compare the predictive attributes of the seed segment against the characteristics for the records in the population dataset. Each record in the population dataset is then scored based on the number and strength of any shared predictive attributes. Ads are shown to the online users that are the strongest match with your CRM data.

<aside> 🤔 Frequently Asked Questions

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• This seems like a complicated process. How much work goes into this?
• How much does it cost?

<aside> 📎 Resources

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