Let’s go through how we use your CRM and when it makes sense to use!
<aside> 📌 Overview
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CRM Retargeting allows us to serve ads on devices owned by your past clients and contacts. You give us an export of your CRM (whether you use the Compass CRM or any other CRM provider) as a spreadsheet and we handle the rest. It doesn’t need to be in any special format. We slice it and dice it to fit our needs.
CRM Retargeting is one of our favorite strategies because it’s so easy for an agent to see it’s working. Past clients will start to take screenshots and share how serendipitous it is that they’re randomly seeing your ad on a site they’re visiting, while they have zero idea that they’re being targeted on purpose.
Your ads will appear across the internet on websites being visited by the people in your CRM. We won’t serve ads on Social Media (FB, IG) but we will reach websites like CNN, NYTimes, FoxNews, People, NYPost, ESPN, Sports Illustrated and NBCNews. Your report dashboard will show you the Top 25 websites your ads have appeared on.
<aside> 🤔 Frequently Asked Questions
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<aside> 📎 Resources
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If you’re getting started with CRM retargeting, we recommend our Growth campaign: